Fill Your Residential Schedule with Facebook & Instagram Ads
Your next 100 house cleaning clients are scrolling Facebook and Instagram right now. We put an offer they can't ignore in front of local homeowners and capture their info with instant lead forms — no website visit required.
- ✓ Built for residential house cleaning only
- ✓ Precise local homeowner targeting
- ✓ Done-for-you ad creatives & copy
- ✓ Leads delivered straight to your phone
How We Run Meta Ads That Book House Cleanings
Local Homeowner Targeting
Your ads reach homeowners in the exact zip codes you serve — the neighborhoods with the home values and household incomes that book recurring cleans.
Scroll-Stopping Creatives
Before-and-after shots, sparkling-kitchen videos, and offers designed for the feed. We write, design, and test every ad for you.
Instant Lead Forms
Prospects request a quote in two taps without leaving Facebook or Instagram — pre-filled forms mean more leads and less friction.
Offers That Convert
First-clean discounts, recurring-plan bundles, and seasonal promos engineered to turn a curious scroller into a weekly client.
Retargeting Sequences
Homeowners who clicked but didn't book see follow-up ads with reviews and offers — the second touch that closes the deal.
Speed-to-Lead Alerts
New leads hit your phone and inbox instantly, because a lead called within 5 minutes is many times more likely to book.
Demand Capture + Demand Creation
Google catches homeowners who are already searching. Meta reaches the far bigger group who would book a cleaner the moment the right offer appears. Running both fills your schedule from two directions.
🔍 Google Ads: Demand Capture
- Reaches people searching "house cleaning near me" today
- High intent, ready to book now
- Limited by how many people search
📱 Meta Ads: Demand Creation
- Reaches every local homeowner in your service area
- Great offers convert scrollers into recurring clients
- Scales as far as your crews can handle
Frequently Asked Questions
Why are Meta Ads only for residential cleaning?
Because that is where they work. Homeowners scroll Facebook and Instagram every day and act on a great local offer. Facility managers and office decision-makers don't buy janitorial contracts from a feed ad — for commercial clients we use targeted email outreach instead.
How are Meta Ads different from Google Ads?
Google Ads capture people already searching for a cleaner — high intent, limited volume. Meta Ads create demand by putting your offer in front of homeowners who weren't searching yet but are ready to say yes. Together they cover both sides of the market.
What budget do I need for Meta Ads?
Most house cleaning companies see strong results starting around $750–$1,500/month in ad spend. We recommend an exact budget for your city and goals on your free call.
How fast will I get leads?
Meta lead campaigns typically start producing quote requests within the first few days of launch. The first two weeks are about testing creatives and offers; cost per lead usually improves from there.
Do I need photos and videos for the ads?
Helpful but not required. Your real before-and-after photos perform best, and we coach you on capturing them — but we can launch with professional creative assets from day one.
Ready to Put Your Offer in Every Local Homeowner's Feed?
Get a free, no-pressure growth plan. We’ll audit your website, your Google rankings, and your local competition — then show you exactly where the leads are hiding.
Book My Free CallFree 20-minute call · No contracts · Cleaning companies only