Google Search Ads

Be the First Result When Someone Needs a Cleaner — Starting This Week

SEO builds your future. Google Search Ads fill your schedule right now. We put your cleaning company at the very top for high-intent searches and track every dollar to a call, form, or booked estimate.

  • ✓ Leads possible within the first week
  • ✓ Every call and form tracked to a keyword
  • ✓ No wasted spend on junk searches
  • ✓ Budgets that fit local cleaning companies

How We Run Cleaning Ads That Pay for Themselves

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High-Intent Keywords Only

We target searches from people ready to hire — "house cleaning near me", "office cleaning quote" — and aggressively exclude job seekers, DIYers, and freebie hunters.

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Negative Keyword Shields

Constantly updated negative keyword lists stop your budget leaking on searches like "cleaning jobs" or "how to clean" that never become customers.

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Tight Local Targeting

Ads show only in the zip codes and neighborhoods you actually serve — and where your best-paying customers live.

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Dedicated Landing Pages

Clicks land on fast, focused pages built to convert — not your homepage. This alone often doubles conversion rates.

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Full Call & Form Tracking

Every phone call and quote request is tracked back to the exact keyword and ad, so we scale what works and cut what does not.

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Weekly Optimization

Bids, ads, and budgets tuned every week. Your cost per lead should go down over time, not up.

Ads + SEO

The One-Two Punch That Fills Schedules

Ads bring leads today while SEO compounds for tomorrow. Cleaning companies running both own the paid spots and the organic results — twice the real estate on every search.

⚡ Google Ads: Speed

  • Leads within days of launch
  • Instant top-of-page visibility
  • Scale up or down with your capacity

🌱 SEO: Compounding Value

  • Leads without paying per click
  • Cost per lead drops every month
  • A durable asset competitors can't rent
FAQ

Frequently Asked Questions

How much should a cleaning company spend on Google Ads?

Most residential cleaning companies see good results starting around $1,000–$2,000/month in ad spend; commercial campaigns vary with contract size. We recommend a budget based on your city, competition, and goals during your free growth plan.

How fast will I get leads from Google Ads?

Campaigns can start generating calls and quote requests within the first week of launch. The first month is about gathering data and tuning; months two and three are where cost per lead typically drops.

What is a typical cost per lead for cleaning ads?

It varies by market, but well-run residential cleaning campaigns often land between $20–$60 per lead. Commercial leads cost more but are worth far more — a single janitorial contract can be worth tens of thousands per year.

Do I need a new landing page for ads?

We build dedicated landing pages for every campaign because they consistently convert far better than sending clicks to a homepage. They are included in our ad management.

Am I locked into a contract?

No. Ads management is month to month. You own your Google Ads account and all its data, always.

Want Your Phone Ringing This Week?

Get a free, no-pressure growth plan. We’ll audit your website, your Google rankings, and your local competition — then show you exactly where the leads are hiding.

Book My Free Call

Free 20-minute call · No contracts · Cleaning companies only